To mark the release of the RB13, Red Bull Racing was looking for a fresh concept to showcase their new car and drivers through a series of collectible autograph cards.

Rather than avoiding the superstitions surrounding the number 13, I saw an opportunity to own it. I developed a concept that flipped the narrative, turning “unlucky number” into a confident, rebellious statement. The visual direction used custom neon signage and fractured glass elements as symbols of breaking superstition itself, smashing the idea of bad luck and reclaiming it as an edge.

I was responsible for the concept development, sketching, and visual exploration, defining a creative approach.