Qatar Airways needed a bold new key visual to celebrate Formula 1 Lusail Grand Prix event, an image that captured the speed and energy of the sport while staying true to brand's identity.

One of the ongoing challenges with this brief was the fixed requirement to feature both the F1 car and the iconic Katara Tower. With limited elements to work with, past visuals often felt visually repetitive. I chose to shift perspective, literally, by exploring new angles and references from the racetrack. That led to a concept where the F1 car isn’t just framed in front of the city, but is dramatically racing through it, merging the tower and the track into a single, cinematic moment. I handled the concept, art direction, design, 3D production, and retouching, delivering a dynamic key visual that injected new energy.