For Qatar Duty Free’s 25th anniversary, the brief was to bring a year of celebration to life across a series of campaign visuals.

While the agency had an early direction, I was brought in to help shape the campaign's visual storytelling and push the concept further. I collaborated closely on the key visuals, refining the look, strengthening the art direction, and ensuring consistency across post-production was done.

From mood to layout, I worked to elevate the quality of the final output and help sell the campaign through with greater clarity and visual charm, adding joy, colour, and a sense of wonder into every execution. I crafted the bespoke anniversary logo by hand a golden “25” that became a central design element throughout the campaign. In addition, I also helped with the storyboard and on wardrobe styling and helped fine tune the overall aesthetic, blending brand elegance with playful detail.