The agency had a set of early AI-generated concepts that needed to be brought to life. My role was to evolve those ideas into fully crafted visuals, building on the initial direction by combining stock photography, retouching, and image compositing to create a premium, ownable look.

Each visual was built from scratch using a mix of image stock, retouching, and CGI. Across the project, I sourced and combined loads of individual images, constructed one of the scenes in 3D, and worked with more than 250 Photoshop layers in one of the key visuals to refine the final compositions. Every detail from lighting to background motion to the subtle graphic integration was crafted to bring the concept to life.