Brugal brought their premium spirit to one of the UK’s premier rum events, the Rum Show at Glaziers Hall, a stunning, historic riverside venue near London Bridge with a clear goal to bring the Caribbean to central London.

with a limited budget I was tasked with crafting an immersive brand environment that captured Brugal’s legacy and cultural roots, I translated its story into a warm, vibrant space reflecting Caribbean warmth and Dominican craftsmanship. Drawing on Brugal’s centuries-old maturation techniques particularly those behind its iconic 1888 Gran Reserva Familiar I designed a richly textured installation that celebrates both process and provenance.

With the venue’s area in mind, I led the full spatial experience design mastering structure layout, guest flow, and sensory detailing. Each element from lighting, tropical planting, and textured surfaces to heritage props like barrels and antique instruments was curated to make attendees feel as though they’d stepped into the beating heart of a Caribbean distillery.